Quote:
Originally Posted by Dragonitti
These dudes are retarded. They think Scion is made for 12yr olds, when the freaking mean demographic that buys them is mid 30's.
Dumb down, no options version....wow, really. Tells me these cats have no idea what Scion offers.
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Based on this article back in 06, their target age demographic was 8-15 yr old! It did mention the median age was 31 but unless I'm blind, majority of the Scions I see around here are teenagers to mid 20 yr old young adults.
http://www.nytimes.com/2006/06/14/bu...ia/14adco.html
IN April, Toyota quietly began an unusual virtual promotion of its small, boxy Scion: it paid for the car's product placement in Whyville.net, an online interactive community populated almost entirely by 8- to 15-year-olds.