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When I bought my ITR years ago, I couldn't care less that it was badged as Acura instead of Honda. It actually was a good thing for several reasons, it had better/longer warranty, slightly lower insurance rates (until they became the most stolen car).
In this case, if this comes out as a Scion, it may be a bad thing actually. Scion brand does target younger drivers, college students, chic crowd. With that in mind, the FT-S may be loaded with a bunch of useless junk, 'hip' styling accents, which in the end will add to the weight, and take away from the feel that this car should have.
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