Quote:
Originally Posted by gymratter
i think the issue is that Toyota didn't originally planned for the 2.0 to sold in North America. the Toyota insider said they were hoping to sell 5-6k units a year, but fell short with just 2,884 for 2019.
so i believe the people at the top are wondering "how can we reach our sales goal, lets just throw out the stripped out 2.0 for a few grand less". in doing so they kind of back themselves into a corner by pricing the base 3.0 relatively low (compare to other places like EU).
why didn't Toyota met their goal? pre-corona i would say the mark ups didn't help. only retards would pay $70k+ for one of these things. no manual trans also means they lost a certain percentage of buyers. the upcoming C8 with the unicorn $59.9k price tag have some cross shoppers holding off. also the one year delay by BMW probably didn't help. i think the car would have done better if it was released in 2018 as a 2019 model year, as in similarly pricing and performance to the C7; Toyota would probably have a better chance at selling more Supras at the point in time.
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I totally agree, plus there are die-hard Toyota fans that didn't want a BMW engine or BMW interior, so that ate into sales, and the style of the car is very hit or miss, so that ate into sales. If the 2.0 is priced around $35-37k then I think the Supra will sell well. At that price, I could see some Camaro, Mustang, 370z shoppers hopping to the Supra for the name and slightly more luxury fit and finish. Higher, and the Supra might pick up a few people who want to own the name without the performance.