Quote:
Originally Posted by NemesisPrime909
this may have been one of the most depressing posts i've seen on this site. But you're not wrong. it's why Mitsubishi only sells an suv and 3 crossovers now. Around here people adore the new Mustang and the Challenger.
So the question is, how do we keep Japanese sports cars alive in the US when the demographic is the way it is?
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The same thing is happening in the UK, people want SUVs and so-called "sports" SUVs.. And, people's understanding of what they are buying only goes as far as the badge on the bonnet, the ICE and other stupid gadgets.
I know someone who recently bought a Kia Sportage, I asked whether it was the AWD version, he didn't know resulting in call to the dealer.... People buy because they like the shape/size and the message it portrays..
I remember before the Twins, drivers were asking for a small, lightweight, fun, cheap sports car but when it appeared no one wanted to buy it...
The other thing that I have pondered, does your "average" petrolhead swap cars often enough to keep a niche product going? I enjoy cars but I don't swap out every year or even 3 years.. I buy when I like something irrespective of timing..