Quote:
Originally Posted by Tcoat
Read the history on the Series level Land Rovers since I knew nothing about them than what they looked like. Really interesting business model. They started life as a whole different segment just to make a buck from quick overseas sales. Love the "half truck half tractor" description. Hilarious that they used an aluminium/magnesium alloy because it was cheaper and easier to get than steel at that time!
Guess their plan that "The Land Rover was designed to only be in production for two or three years to gain some cash flow and export orders for the Rover Company so it could restart up-market car production" worked out well when you consider what they became.
Edit: Quoted wrong post please apply to Land Rovers not Lotus
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The British car and Motorcycle industry is littered with projects that had short design life's but ended up propping up the companies, industry and the country. It's embarrassing to think how long the mini stayed in production.
We also have a rosy coloured view of the past with grand ideas of bringing back names/products only to find there is no market...
However, both the Land Rover and the Mini have a wonderful history and are recognised the world over.