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I don't work for Toyota , but I'd speculate to say that 80-90% of their time /energy goes to developing "eco" economy cars / hybrids (Prius, etc) that type /flow of vehicle. Which makes sense, as energy is energy, you have less of it as you get older, and the reality is who doesn't want their car/SUV vehicle to be more energy efficient in the grand scheme of things ??!!
Wait for the Avalon /upper end Lexus sedans to become all Hybrid and/or some kind of electric car. That will be the turn of the tides, a luxury car that is very energy efficient .... that should bring car buyers in ... buying =. game changer there. Then others will follow, Infinity , MB, Acura ... etc.
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Math is like Love, simple idea at first that quickly gets complicated
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