Quote:
Originally Posted by p1l0t
If the car is a subscription service it better be always under warranty..
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That's the thing, this feature isn't a subscription service like OnStar, it's a one-time fee at the original purchase of the vehicle. I suppose there could be language in the original purchase agreement that says this is for the "duration of your ownership" of the car, but if so that means the vehicle is immediately worth $8,000 less (or whatever the cost is) than what you paid for it.
The other thing that hacks me off about this type of sales tactic is that means you really have paid for the feature at least partially in the price of the car. There is a LOT of hardware associated with flipping this switch. You can't put that into every car without taking it into account in the price of each vehicle, activated or not.
I suppose you could do some type of calculation saying "well, we believe we will have a 50% take rate on this option, so we will price the option for those 50% to cover the cost of the equipment in all cars". So now if I'm stupid enough to pay for feature I'm paying for someone else to be riding around with the equipment in their car just in case they decide to activate it.