View Single Post
Old 02-03-2020, 03:00 PM   #1934
Irace86.2.0
Senior Member
 
Irace86.2.0's Avatar
 
Join Date: Mar 2017
Drives: Q5 + BRZ + M796
Location: Santa Rosa, CA
Posts: 7,884
Thanks: 5,668
Thanked 5,812 Times in 3,302 Posts
Mentioned: 70 Post(s)
Quote:
Originally Posted by Dadhawk View Post
In this case, in my opinion, it has no value.

The badge, to have value or worth, has to still meet the standards set by its predecessors to retain it's value. Otherwise, the badge is worth exactly what it costs to make and nothing else.

I have no issue with what Toyota has done with BMW, but it shouldn't have been called "Supra". It should have had a new name and Toyota should have reserved the Supra badge for a car they built themselves, even if that meant it was never used again.
I agree of what they should have done, but disagree that the Supra badge doesn't have value. Ford put the Mustang badge on an electric SUV because the Mustang badge has value. Similarly, the Supra badge will carry weight with many buyers.

Quote:
Originally Posted by funwheeldrive View Post
Not as much when it's made in Austria.
The parts are made from all over the world. Cars are often assembled in other parts of the world. The engines likely come from Germany. If you meant designed then it was designed in Germany and Japan--not Austria; it was just assembled there.
__________________
My Build | K24 Turbo Swap | *K24T BRZ SOLD*
Irace86.2.0 is offline   Reply With Quote