Quote:
Originally Posted by MaverickMonk
Then again that sort of death by austerity is exactly how Nissan ended up in this place. They’ve been cost cutting and cost cutting for a decade, and it’s deeply hurt them
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Agreed. I don’t know if Mitsubishi is the best analogy, but they seemed to cut themselves into obscurity (even before Nissan owned them). The strategy doesn’t appear to be improving their sales. Just for comparison: they sold 121k vehicles in the US in 2019; Tesla sold 540k, which is more than Mitsubishi has ever sold in a single year in the US, and Teslas are luxury cars.
Nissan needs reinvigorate the brand. They have the history and capacity.