Quote:
Originally Posted by Stomachbuzz
The Prius caught on because it was quite revolutionary, and Toyota marketed it well. Also, talking about "The Prius" is a bit easier than saying "The Honda Civic Hybrid". Even so, nobody marketed their electric/hybrid stuff the way Tesla does as it is their sole method of surviving..
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Also the Prius, like the Tesla, had "Hollywood power" behind it. When the Prius first came out, Hollywood embraced it whole hog as the savior of the planet. It showed up on TV shows, movies, red carpet events, etc. Sure, Toyota paid or arranged for some of that, but it was bigger than just that. It became the "it" car to have for the Hollywood elite for a while.