Quote:
Originally Posted by Tcoat
There will of course be outliers but even if we change the numbers by 10% of so it still tells a tale.
People focus on the young person marketing but these cars were marketed for two main demographics of which the young, techy or professional was only one component. The other target was the middle aged empty nester with the cash and option to be able to have a second fun car for play or commuting. There are far more of this category on the forum than many would believe.
I repeat that even here we did not see the average age start to drop until the used ones started dropping in price and they became more available to the younger crowd. This is totally normal in the car industry and has happened forever.
I always found it funny that the FRS was supposed to be the young guy market and the BRZ was aimed at the "higher end" older market but the sales numbers clearly show that the reverse is what actually happened.
People can NEVER go by the others they have met or seen as a "normal" situation. If that was the case then I would think that the bulk of the owners are old women since I see two of them for every young guy driving one around here.
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It could be 10%, it could even be that 90% of those ranging in the 55+ area bought cars for their kids or made some sort of family arrangement so they could have the car. I really want to see where all these 55+ year olds are with their BRZ's/86's.
Subaru is vape nation, which helps explain the slightly younger buyers.