Quote:
Originally Posted by xenarc
I am just against the $1,000 difference for a new current year BRZ Premium vs Limited. There is no way in hell you are paying $1,000 more for Brembo brakes, dual climate controls, fog lights etc.
@ Spike021, I agree with you on prices varying on dealer location.
...Waiting on Tcoat to throw in his reply. Always has a good and valid answer.
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Well first off we don't even really know how many new Limited's were sold vs Premiums. The OP has made an assumption based on a look at used car sales. Maybe there were actually far more Premiums sold but the owners are hanging onto them longer so they just don't show up in the used car market. This whole thread could be invalid since it is based on assumptions instead of real data. We don't have that data.
If we accept the assumptions as accurate and based purely upon the anecdotal information here then there are indeed many, many people that paid in the $1000 range over the Premium price for their Limited. People think that since cars are expensive that there must be a massive mark up on them. This is not true. The real life dealer profits on a car are usually between 2% and 5%. They do not make a whole lot on each car so they need to sell a shitload of them. They also make money on factory incentives that are usually based on number of sales regardless of how much they sold the cars for. If they can sell more Limited's by knocking $1800 off (more on that in a minute) so that it only costs $1000 over a Premium then they can make more money in the long run so that is what they will do. I don't think anybody here has been saying the Limited are listed at only a $1000 over the Premiums but with even half decent negotiating they can be bought for that.
OK so you mentioned Brembos. That is not a standard feature of a Limited but an option package available only on that trim level. The Premium costs about $25800, the Limited $28600 and the Limited with PP About $29700. Let's leave special edition versions out of all this since they are so few that they really don't matter in this exercise. It has been reported by many on here that they got the PP thrown in for "free". That would be a $1000 savings even if they paid full MRSP for the Limited. Since this package can only be had on the Limited then that alone could push up the number of units sold over the Premium.
The moral of this story is that the dealers can and will discount the higher trim levels in order to make a sale. They may not move as far on the price of the lower trim though since if somebody is pushing for $3000 off a base model then odds are they are going to have problems selling it in the first place.