Quote:
Originally Posted by xdavidx
^This
Every car company does this same thing and it's simply to drive traffic to the dealership (this is the primary goal for regional car company marketing groups). They know that a certain % of anyone who comes in for any reason will walk out with a car, so they send these to everyone just to get you to come in. There is no special demand for your particular car and the price they give you won't be any better than any other day you walk on to the lot.
The marketing groups love these because they are easy to track your visit to that mailing, so they can show metrics to the dealerships that they're being effective at driving people to the lots and it justifies the regional marketing fee dealership pay (and sometimes try to pass on to buyers).
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Worked on my wife once! The letter said they really, really, REALLY needed her 3 year old base Outlander since the buying public could just not get enough of them. She went in and drove away in a shiny new fully loaded one and they sent her highly desired base off to auction. Of course, as you said, the deal she got was no better than if she had just randomly shown up.