Quote:
Originally Posted by Tcoat
I still get these for my 2008 Lancer. I highly doubt that any dealer is desperate for used Lancers. It is just a ploy to get you into the dealer. Ignore it.
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^This
Every car company does this same thing and it's simply to drive traffic to the dealership (this is the primary goal for regional car company marketing groups). They know that a certain % of anyone who comes in for any reason will walk out with a car, so they send these to everyone just to get you to come in. There is no special demand for your particular car and the price they give you won't be any better than any other day you walk on to the lot.
The marketing groups love these because they are easy to track your visit to that mailing, so they can show metrics to the dealerships that they're being effective at driving people to the lots and it justifies the regional marketing fee dealership pay (and sometimes try to pass on to buyers).