Quote:
Originally Posted by Sasquachulator
Is that a worldwide number?
Anyone know what the 86 pulls in comparison? I know it started off strong but has since trailed off quite a bit since.
|
The "trail off" it pretty much what they would have expected and planned for. The sales numbers for the first two year would expected to be much higher than the following years. When you consider that it was a new vehicle and there were zero used ones for people to buy at first then the high numbers make sense. If you go look at other vehicles sales numbers even during just a refresh year you will see the same pattern. The lower numbers do not necessarily reflect a drop in interest in a car but more that the market just leveled out to it's realistic demand. Add into this that ALL sporty cars sales are dropping by about the same percentage and the 86?BRZ sales fit right into the whole pattern.
Miata sales show the pattern really well.
The car companies know this and plan for it. As long as they are selling all that they make then all is good and as they expected. Low sales numbers only become an issue if they are building cars that are sitting in storage someplace since nobody is buying them.