This is a poorly written article. It's looking like something to combat the VW and other "hot hatches." This looks like a desperate attempt to string something against the FR-S/BRZ to get hits on the article since it's a hot buzzword at the moment.
The article @
GFo12ce listed looks more like an attempt to refocus efforts in competing in that market, or making the Z compete better with the Genesis Coupe in terms of price/weight/MPG.