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It's spam mail, probably sent by some mostly automated system. Looking at the fine print, the dealership made some sort of deal with that APC company which is probably the one that actually sent you the letter.
My guess is the dealership gives them information and a generic letter that they can spam out. In return, the dealership gets paid by APC (or whichever on of them does the paying) to fix your car when it breaks. There may also be some kickback money in there somewhere.
Again, this is just a guess based on the fine print. I don't actually know how these things go down.
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