Quote:
Originally Posted by neutron256
Subaru probably won't put out a BRZ TV ad here. When was the last time you saw an ad for a WRX? The people who are going to buy these smaller production cars already know about them, you don't need to advertise in mass media.
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Well that isn't exactly right. When the WRX first came over, it had awesome commercials.
[ame="http://www.youtube.com/watch?v=i7xFJ8yefRA&feature=relmfu"]WRX 2002 commercial #2 - YouTube[/ame]
The WRX was a pretty hot car back then too. Dealers were doing the mark up thing. I had to drive past around 20 subaru dealerships to find one for MSRP.