Why all the hate? Anyone own an Endless setup before? AP? Alcon? If you like something and can afford it, great. While i don't think everyone with an fr-s needs a kit like these, they are useful for a machine that sees frequent track use.
If you don't think the quality is there, or your wallet/wife doesn't allow it, then move on. Endless doesn't care if you like them on the interwebs anyway.