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Some manufacturers still care.
- Mazda made a big deal about the ND Miata matching the weight and size of the original NA, while boasting modern rigidity, safety and emissions.
- The first-gen FR-S at 2750 lbs. was pretty light for what it is (2+2 RWD coupe with an H4 engine).
- VW reduced the overall weight on the mk7 GTI platform (despite increased size and rigidity over the mk6), mainly by using more high strength, thermoformed steel.
- I remember when Ford tried to boast about the reduced weight of the s550 Mustang platform. It turns out their numbers were misleading, but at the very least they were trying.
I actually think as FE standards rise, we will just see more of an emphasis on lighter weight.
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