Quote:
Originally Posted by WingsofWar
Apparently very difficult, I went to a business seminar in LA once. One of the things that I remember they teach about marketing is, "the customer doesn't know what he/she wants, we tell them what they want." Im not sure if Toyota would follow suit, but much of corporate america and the media in general are structured like this.
When it comes to cars, the only people that care worth a damn are the people who are deeply into either the culture or the industry. Which is still only a fraction of total consumers.
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I actually hope they follow this "the customer doesn't know what he/she wants, we tell them what they want". Why? For the past decade, the average driver wanted their cars to be bigger, roomier, safer, more power, more low end torque, faster off the line, have more features, ride softer, higher ride height, better fuel economy, predictable snow handling, more cargo room, etc...and so the companies followed what the consumer said they wanted and came up with "sports coupes" like the Toyota Solara, Honda Accord Coupe, and Nissan Altima Coupe: big, fat, bloated sedans with two doors packing V6s in excess of 250 hp powered at the front wheels. So Toyota, tune out the average consumer and make this FT-86 the way its supposed to be done! Then you'll earn my business.