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leevanf · 07-04-2018, 11:59 AM

Out of curiosity, I was wondering why is the BRZ priced just like a WRX, when the WRX pretty much has everything more than the brz tech-and-spec wise. AWD system, more refined cabin/features, turbo fa20, in-house developed CVT, bigger and more material in the body, etc.

Now I understand the usual answer is "the RND needed to develop the frs/brz from scratch" - but is there really Conclusive data to support this? . Is it plain market factors/economy of scale? Or a definite combo of both?

Been trying to read around and im not sure if there's conclusive info on it.

Just some late night hard-to-sleep thoughts.....

07-04-2018, 11:59 AM	#1
leevanf Senior Member Join Date: May 2017 Drives: 2014 BRZ Limited A/T Location: Philippines Posts: 313 Thanks: 15 Thanked 97 Times in 47 Posts Mentioned: 1 Post(s) Tagged: 0 Thread(s)	Pricing vs WRX? Out of curiosity, I was wondering why is the BRZ priced just like a WRX, when the WRX pretty much has everything more than the brz tech-and-spec wise. AWD system, more refined cabin/features, turbo fa20, in-house developed CVT, bigger and more material in the body, etc. Now I understand the usual answer is "the RND needed to develop the frs/brz from scratch" - but is there really Conclusive data to support this? . Is it plain market factors/economy of scale? Or a definite combo of both? Been trying to read around and im not sure if there's conclusive info on it. Just some late night hard-to-sleep thoughts..... Last edited by leevanf; 07-04-2018 at 12:13 PM.