Quote:
Originally Posted by Dragonitti
His statement insinuated that Scion.....
In the end....His statement was dumb.
Scion was created to tap into the younger demographic than what Toyota has. After the Scion generation got older, the idea was for them to slide over into the Toyota line of vehicles as it fit their growing family needs.
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Agree 100% about his statement being dumb. He actually made me look good lol.
As for Scion being created to tap into the younger demographics... Coulda just built a cool fuckin' car. Pretty sure its a lot cheaper than starting up a whole company.
I mean, I fit perfectly into the Scion "demographic" being 22 years old, and I honestly cringe when I see a Scion commercial / video. Granted there are always outliers but I don't feel Scion was justly created.
Considering they did an amazing job with the first generation Matrix I don't think Scion was needed. I know more people in their mid 20's driving in first gen Matrixes (Matrices?) than I do who drive a Scion. Just sayin' they coulda just built a couple cars under Toyota to capture the younger peeps attention.
I don't think theres anything wrong with one "Brand" carrying a wide variety of products that cater to a wide variety of audiences. I'm pretty sure thats how a company starts off. And last time I checked Hyundai / Kia were doing pretty damn good with the whole line up under one badge.