[Mr.ac]

Welcome young grasshopper.
I see your google-fu is non existent.

Short answer: Yes.

Better answer: there are many ways and budgets to achieve the same results.
Best way and most expensive is powder coated. Depend on price could be anywhere from $50 to $100 per tire.
Middle way: actual paint. Simple enough paint and clear coat.
Cheap and removable: Plasti Dip. Chose your color $10-15 per can. If you don't like the color, peel off and start again.

You can easily look up any procedure on YouTube.