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If you read the FRS forum, you'll find a bunch of dealers with $5k add ons such as rims, loJack and tint. (overpriced greatly) - so while a cheaper FRS could hurt BRZ sales, I don't think it will until the hype dies down. Maybe next year. Then again, the BRZ isn't just more expensive to be expensive. You're getting appropriate value add ons for the increased MSRP.
Eventually the car will be like any other new car with discounts and negotiations, depending upon dealer and local demand. If you're willing to wait, you can score one for a bargain.
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