Quote:
Originally Posted by rvoll
The key here is manufacturing economies. When Subaru makes the Twins, the added volume lowers per unit cost. The same would be true for a "cheap" Supra. All large car manufacturers try to leverage "platforms". Many times you can find a very wide price range for cars with the same platform. You may market the lower cost car with a different model name, but it would be the same platform. Toyota does this very well across their brands/models. I could easily see a low cost "Supra", or whatever they might call it, going for $35-40k with the high end Supra running $50-80k.
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I am well aware of manufacturing economies. I was the production manager for a company for 8 years building 3 different lines of product. I don't think at the numbers that the new Supra and Z4 are going to be produced that it will come to favor them. I think a low end would be 45k and on the high end 65k.
The twins do share a lot of other Subaru chassis parts helping driving costs down.
They are after enthusiasts that put miles on their cars. Even at my wage and my cheap cost of living, I wouldn't be buying a new toy that was around 40K to thrash on back roads, or out on the track. Hell, at 30K you can buy a used Cayman.