Quote:
Originally Posted by NoHaveMSG
How "cheap" do you think the new Supra is going to be? You do know that Toyota partnered with BMW and it is being co-developed with the new Z4.
If it can't meet the sub $30K mark, it won't exist. Toyota has a much better dealer network as well, most likely the reason that 86 sales are better then the BRZ's. I have 2 Subaru dealers within 45 miles of me, one is right at the edge of that range too. There are 5 Toyota dealers in that same range.
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The key here is manufacturing economies. When Subaru makes the Twins, the added volume lowers per unit cost. The same would be true for a "cheap" Supra. All large car manufacturers try to leverage "platforms". Many times you can find a very wide price range for cars with the same platform. You may market the lower cost car with a different model name, but it would be the same platform. Toyota does this very well across their brands/models. I could easily see a low cost "Supra", or whatever they might call it, going for $35-40k with the high end Supra running $50-80k.