View Single Post
Old 04-14-2018, 01:39 PM   #83
NoHaveMSG
Senior Member
 
NoHaveMSG's Avatar
 
Join Date: Jan 2018
Drives: Crapcan
Location: Oregon
Posts: 11,592
Thanks: 18,877
Thanked 16,872 Times in 7,679 Posts
Mentioned: 112 Post(s)
Tagged: 0 Thread(s)
Garage
Quote:
Originally Posted by rvoll View Post
Now if I were Toyota, I'd replace the 86 with a base model Supra costing $5-10k more than the current Limited model. This has been Porsches approach for many years and maximized the production and parts aspects. The Corvette (which will be mid-engined for 2020), is also marketed this way. Again, if Toyota moves in this direction, which makes all of the sense in the world, I'm just not convinced that the BRZ could exist on its own. If it does in this circumstance, they would just continue to make minor changes and continue to depreciate plant and equipment.
How "cheap" do you think the new Supra is going to be? You do know that Toyota partnered with BMW and it is being co-developed with the new Z4.

If it can't meet the sub $30K mark, it won't exist. Toyota has a much better dealer network as well, most likely the reason that 86 sales are better then the BRZ's. I have 2 Subaru dealers within 45 miles of me, one is right at the edge of that range too. There are 5 Toyota dealers in that same range.
NoHaveMSG is offline   Reply With Quote