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I understand what you're doing, OP - I was in the same position last year and I found it difficult to get a feel for what's a good price and what's a dealer taking advantage of me. That said, this exercise is mostly pointless, especially since you said you're looking for a brand new 86/BRZ.
They don't make enough of these cars that you can really haggle. A dealer can only go so low on a car they sell 3 of every year. There aren't crazy incentives or room to make up profit in numbers. The other thing is, they know they're gonna sell all their 86 & BRZs. You're basically gonna pay MSRP; maybe a bit less if you find a car that's been on the lot a while.
I got a few hundred off MSRP, some extras thrown in, and some concessions on getting out of my existing lease early. I considered that a win.
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