[Tcoat]

Originally Posted by mazeroni

They may struggle to sell 8600 units this year in the US market, but what if after development costs, manufacturing, warranty claims, and marketing they are profiting a couple grand per car?

Is it likely that the cost of development, aside from getting the car registered for everything, was so low that everything has been recouped at this point? Especially when you factor in global sales that have to be around something like 150-200,000 at this point.

Add to this the fact that they are starting to use some of the tech developed for the BRZs in the other models and it shortens the payback even more. For example the new Impreza uses the same steering as the BRZ. No doubt we will see further use as they update other models to the new platform.