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Pure price isn't meant to be a shield for the sales department to steal money from you lol it supposed to be a tool to make the car buying experience easier for you...negotiating is annoying and if your given a fair price that you would have ground your way down to anyways it saves you time and frustration... It also keeps the resale value of the vehicle you purchased higher...if there are never sales or rebates then the used car values are not as affected as much as they would be with other cars...I don't know why some dealers are trying to mark up the price but it's not really in line with pure pricing... They are using a loop hole and I think it's sleazy
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