https://www.iseecars.com/used-car-fi...udy=car-colors
Yellow is now very popular among men, according to this research.
"The company analyzed more than 700,000 consumer car inquiries on iSeeCars.com and close to 30 million car sales to identify car color preferences by gender.
Although previous data showed men have a stronger preference than women for brighter car colors, men’s preference for yellow cars increased 63.8 percent and their preference for orange cars increased 41.7 percent since last year."
Of course, preference for orange* did increase. I attribute the growth of yellow to the Mustang and Camaro.
* It just occured to me that Solar Orange is Orange, and the 860 has it. So it makes sense that they would do an orange S/E and add yellow. Although, ditching Hot Lava is an interesting choice. Perhaps it has more to do with the type of orange, as Hot Lava is more of a burnt color.
