Quote:
Originally Posted by Quentin
What companies are doing with $80k sports cars isn't really relevant in the context of the BRZ and 86 -- which would have been implied when I said what I said. Miata and 124 are joint ventures, BRZ and 86, Supra and Z4/5. Joint venture is becoming the name of the game for a dedicated platform sports car unless you have the following like Mustang/Camaro where you can move 150k units a year or you can charge $60k+ like the Euro manufacturers.
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Joint ventures have always been there. They are not new nor a growing trend.
My point was very clear that joint ventures are certainly an option just not the ONLY option as seems to be being stated.