|
Toyota is a VERY large company. They make large amounts of money. The cost of replacing every component in an 86 is pocket money to them.
Here's where they are missing the boat. Most people who buy an 86 probably fall into two categories. 1) They are young and buying their first car, or 2) They are older and buying a weekend fun car. In either case, from a marketing standpoint, you have the ability to create brand loyalty. The younger buyer will buy several cars over the years. The older buyer may be purchasing cars for family members as well as themselves.
Regardless of the failure, Toyota would do well to replace it. Now...if the same person is always making warranty claims and is clearly abusing and misusing the vehicle, then deny them and hide behind the lawyers.
Why a company will spend millions on advertising, but not spend a few thousand helping a customer I'll never know.
|