Quote:
Originally Posted by TRDLiquidSilver
you people crack me up but i do quote some of the stuff i read in meetings with tmm and tms and they get a laugh at it as well.
before it was decided which brand the FT-86 would be sold under in the states we outweighed all positives and negatives and we hired 3rd party marketing companies and it took awhile. the outcome back in early 2009 is that such a car is better suited in u.s. market as a scion. trust us you will appreciate it. with the scion buying process dealers can't price gouge you with huge mark-ups because it will be a low volume car. dealers will only get one or two a month, first full year "build status" for the u.s. because it will be shared in other markets is in the very low 20k. do the math, there's just under 1000 scion dealers and 1200 toyota dealers. this could change but we highly doubt it. so to the talks about the car being "overpriced", "it should be a toyota", "it will look boxy". all i can say is, wait, because it really is just around the corner. you will see pricing and specs very soon and no it won't be squared off for scion.
also, all i can say is that potential owners and especially ethusiast will be extremely happy with the final product.
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My problem with Scion is their marketing.
The tC comercials are jokes and would make me embarrassed to own one. Why? It's the fact they use computer animation to advertise the car.
This is acceptable with the FT-86 while it's a concept, because it portrays the concepts goal and idea.
But when you are trying to market an actual vehicle you should be portraying its actual performance in real time.
Animation aside, read the captions they advertise on the car. The wheels. Seriously you are going to market a car based on it's wheels? Aren't they the first thing most people replace anyway?
They also advertise USB and iPod jack, and 180 HP. This part I may be bitter on because the Scion tC was considered a replacement for the Celica GT-S, which got 180 HP and was much lighter back in 1999. It's just the whole marketing of the tC seems like they can't decide who their audience is, or maybe it's the fact that I despise the audience it is targeting.
Finally, no offense, but your marketing analysis just ripped you off. I'd like to see their basis for determine the Scion brand.
If anything, let's be honest. The Scion brand is failing and needs something to pick it back up.