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Here's a copy of what I emailed to them:
Hello,
I'm a currently deployed soldier looking at purchasing a new Subaru vehicle for when I return home. I had a few questions about the program itself:
Is the BRZ eligible for the discount, and if so, would I be able to special order one from the factory, or am I limited to dealer inventory only?
Do I have to declare that I'm eligible for the program before I begin negotiating? I would like to negotiate the price of my trade in, and I know some VIP programs require a customer to declare themselves eligible before negotiating.
Thanks for your help,
And their reply:
Active Duty Military personnel can purchase or lease a new Subaru for 2% under retailer cost. On average our VIP customers save between $1,300 and $3,300 off the MSRP of a new Subaru. Currently the WRX and STI models are excluded. The BRZ is included and you can place an order.
To enroll in the Military VIP program you will need to present your DOD ID card or Leave and Earnings statement for verification of eligibility prior to any negotiations. The retailer will also have you complete 2 short forms at the retailer for our records.
Thank you for your service to our country and please contact me if you have any additional questions
The bit about "verification of eligibility prior to negotiations" basically answers my question: they know from the start that they have to reduce the sticker price. I suppose a good dealer might still negotiate fairly for a trade in, but I find that unlikely.
When I get home, my plan will be to enroll in the VIP Program at my local dealer, find out if I can order or if I have to buy off the lot, and negotiate trade in. Then I'll go to a separate dealer and see if I can negotiate a better deal on my own.
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