Quote:
Originally Posted by stevesnj
+1 . The demographic on this car from Toyota was for an under 30 crowd I believe, but those of us that grew up driving RWD cars in the 80's, 90's found this car to hit the right buttons price wise and fun factor, at least for me. If i had a choice without money limiting my choice i'd have a different car. But so far this is the funnest car I've ever owned.
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The target demographic was the entry level sports car "enthusiast" and as such was not age based. The perception may be the under 30 crowd but that was not necessarily the target other than many of the entry level folks just happen to be that age. Didn't help the perception that it was badged as a Scion which did indeed target the under 30 group with all of their cars.