Quote:
Originally Posted by YukiHachiRoku
and it's hilarious when a lot of FR-S buyers are older people with the money. hence the badge comment. Sometimes these corporations overthink things. Just make a good car and educated people with money will buy them. Seems like a simple concept to me. 
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They are thinking long term and repeat buyers. They already make good cars. It's just that young people are not interested in them. I'm a Toyota fanboi, but cannot think of a single TMC product that would interest me until we get to the $ range of an IS-F.
So even though the FR-S is awesome, then what? If I need a family car later but still good dynamics where do I go? Camry? No way. So they have some problems still.