Quote:
Originally Posted by YukiHachiRoku
Label badge whores and identity crisis conspiracy ftw.  |
This is coming from Toyota, not us.
Their purpose with Scion was to drop the average age of their customers, so they don't become the next Buick (which only survived GM's axe because it has a good image in China for historical reasons).
It is genuinely something that Toyota needs to sort out. I think they've now learned that polishing turds by showing of lambo-doored, neon and TV filled 'youth lifestyle' vehicles is not a long term solution.
They can use Scion to take risks that won't fly on the Toyota side, which they are starting with the iQ and FR-S. However they will need some changes in Toyota and Lexus models to 'bridge' the gap between a car like the FR-S and ANY other TMC model.