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Originally Posted by Zaku
got any solid evidence on this? like some dealer documentation or, word some someone who actually knows?
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It's not just a random rumor. There was another quote from 2009 from Toyota VP Bob Carter:
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The reality of it is, there are pluses and minuses for both [Scion or Toyota]. It’s an exciting car, but when you get into sports cars and compare them with Corollas, Camrys and RAV4s, the volumes just aren’t there. So it becomes a debate, where can you best market low-volume? Is it better to market that as a Toyota product or a Scion product? And it could go either way.”
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http://blogs.motortrend.com/toyota-s...#ixzz1G39mNLxN
But the latest info from the dealer meeting came from Wallstreet journal in Oct 2010. You need to subscribe to read the full story, but the link is here:
http://online.wsj.com/article/SB1000...102318986.html
Quote:
LAS VEGAS, Nev. (Dow Jones)--Toyota Motor Corp. on Wednesday challenged U.S. dealers to boost annual sales in the U.S. to two million vehicles by 2013, an increase of 30% over its current level, according to two people briefed by the company.
<snip>
Toyota executives also told dealers they were committed to reviving the struggling, youth-oriented Scion brand and were bringing a slate of new products, the people said.
The new Scion models include a production version of its FT-86 concept car as well as the already-announced Scion iQ subcompact, the people said.
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Given that Wallstreet Journal is pretty reputable, the story seems legit. Of course, maybe (hopefully?) Toyota changed its mind from October '10, but seems like it's leaning towards being a Scion at this point.