[Matador]

Originally Posted by Toyota4Life

That's not crazy at all. It should be called Celica. This is exactly the type of car the Celica is. The Celica name has heritage, strong brand-recognition, and is just a great name overall. The FT-86 absolutely should be the 8th Gen Celica. There are a few posts saying the Celica name is somehow "ruined" because the last 4 generations were FF. I don't see it that way. The FF Celicas were still good looking, fun cars, and 2011 is the Celica's 40th anniversary. What better way to celebrate by reviving the name?

Just one Scion badge even touching this car will doom it. I am a potential buyer for this car, and like many of you, I WILL NOT buy it if it has Scion badges. I just won't. I'm one of the biggest Toyota nuts out there. I almost every car they've built, except for the Scion brand. And I know I'm far from alone looking at the poll results for this thread and various postings all over the net bemoaning this car as a Scion. Aside from emotional issues, there are many technical reasons to NOT brand it a Scion. There is still a good % of Toyota dealers who do NOT sell Scion - this in effect limits the potential markets this car can be sold in if it's a Scion.

The Toyota division desperately needs a halo model sports car, and this car is perfect for it. This car's success will definitely improve the prospects of a revived MR2 and Supra, IMHO, and I don't want to see those at Scion with some shitty alpha-numeric name. FT-S? It sounds like it should be at a Cadillac dealer.