I'm not a Scion fan by any stretch of imagination, but I think its vilification is somewhat unjustified.
Quote:
Originally Posted by Dimman
Some sales figures from 2010: Only Jan and Feb numbers (6,062 in 2 months extrapolate that to est. 36,372 for the year).
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Total Scion sales for 2010 was 29,672... pretty terrible.
The year-to-date sales for 2011 (Jan + Feb) for Scion this year is 7219, or 43,314 for the year at this rate... not exactly stellar, but an improvement from last year.
Thing is, I don't think Scion sales suck simply because "Scion sucks." I think there are a lot of factors. The big one is that if Scion is supposed to appeal to the youth market, then they should know that that market moves on quickly, and that they need to keep up to make their line-up fresh. They didn't do that, and the Scion TC went on for years and years.
The xB failed because it outgrew its own niche. Then you have a somewhat similar xD. A brand that's supposed to be edgy, hip wasn't anymore. Plus you had the Toyota accelerator drama, the economic downturn, lapse in product window for the xB.
Hate the brand all you want, but I think it's too early to pull the plug on Scion. I do think that the chances of the FT86 selling better is higher though with Toyota, since Scion's kinda in disarray at the moment. Branding-wise, it seems destined for Scion though.