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I don't look at Scion as a failure, the brand did what it was set out to do, it had the lowest average age of buyers in the industry for a while and it wasn't entirely Toyota's fault that the brand fell into obscurity...the US recession + tsunami were the catalysts and I'm sure Toyota could never justify making a new gen tC or xB for the generation that didn't have much disposable income especially for a new veh not to mention the dwindling interest in automobiles with the younger crowd too. What is sad is how much branding dictates buyers especially in the US :/ I have never been embarrassed or ashamed by the toyota logo
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