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Originally Posted by bkharmony
No doubt. There was nothing going on in the Scion lineup. Toyota gave up on it.
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The way they are structured Toyota never gave up on Scion, they gave up on designing quality budget automobiles. Toyota designs cars in Japan, they don't give a shit what badge goes on it in which country as long as it sells.
Giving up on Scion would imply they put good cars under the Toyota badge that would have helped Scion, but they didn't, they simply had no good cars to give (except the FR-S).
VW was very close to taking the top auto manufacturer spot. I think dieselgate hosed that chance but the point is Toyota is no longer the juggernaut it once was, they're finally reaping what they sowed.
https://www.forbes.com/sites/bertels.../#4b18091676b0
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But despite it being a great car, it trailed competitors in pretty much every metric.
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Bingo.
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I wonder though if Toyota ignoring Scion is part of a larger plan to revitalize the Toyota badge. I mean, last week we got word of the plan for the trio of performance cars. Maybe this was the plan all along and they wanted to brand them as Toyotas, so Scion had to go.
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lmao that is based on a statement from 2012, it's not new at all. The development with BMW is wrapping up on the Z5/Toyota and there should be an announcement later this year. The SFR concept was already unveiled, just waiting to see if it'll hit production and come to the US, likely that one won't see any details until two or three years from now.
http://kaizen-factor.com/tetsuya-tad...orts-car-talk/
Toyota couldn't give a shit what badge those cars had here as long as it was profitable. They are going to build them (or not) regardless.
As for the 'plan to revitalize the toyota brand', well they put that plan into action a whopping 10 years ago when they began putting together the team for the 86, way to go slugger, really nailing this one.
http://blog.toyota.co.uk/tada-how-to...eated-the-gt86
#isToyotaRevitalizedYet?