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Originally Posted by strat61caster
If you lived in Texas, the Midwest, or the South your whole life I wouldn't be surprised. Bet you still hear the phrase 'jap crap'...
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Yep. Arizona/Texas my whole life (well, a few years in Michigan). I barely knew Japanese cars existed. Nobody in my family would acknowledge anything without at least a 350 in it. Kinda weird I'm driving a 2.0 liter Boxer now.
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imo it's always about the cars. Put whatever badge you want on it, put whatever paint job is trendy on top, if it's still the same watered down econo-box, people catch on.
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No doubt. There was nothing going on in the Scion lineup. Toyota gave up on it.
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The FR-S didn't outsell the TC because it was new and exciting, it outsold the TC because Toyota let the Celica languish and turn beige in the search for wider market appeal instead of making it the best fun budget friendly coupe it used to be that sold hundreds of thousands per year.
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I still think the TC could've been a great competitor to the Golf/Jetta. I loved mine. If they still made them I would've gone in and bought another one when my lease expired (glad I didnt now though). But despite it being a great car, it trailed competitors in pretty much every metric. The only reason I ended up in one is I got fed up with VW's financing mafia and walked across the street to the Toyota/Scion dealer.
I wonder though if Toyota ignoring Scion is part of a larger plan to revitalize the Toyota badge. I mean, last week we got word of the plan for the trio of performance cars. Maybe this was the plan all along and they wanted to brand them as Toyotas, so Scion had to go.
Or maybe Toyota's making shit up as they go along!