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Originally Posted by Tcoat
LOL Not really "optimism" so much as a horrid stereotype that I created in my head! Something worked for several years before they fell apart and I know they officially blame the 2009 economic conditions but I have to believe there was more to it then just that.
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idk, seems pretty obvious to me. They were selling budget Toyotas, people caught on and realized the Scion wasn't much better than the budget Ford or Nissan or Kia down the street.
TV commercials can only do so much, it's the same thing as it was before, Corolla has piss poor options at the base model trim where Kia gives you all the goodies for less. If the reliability rankings and repair costs aren't much different and they both drive like the boring refrigerators they are, the average Joe ends up with the Kia.
That doesn't change when you slap a Scion badge on it. The xB was something that didn't have any competition so it sold well, once the xB started comparing poorly to a Toyota Matrix or a Honda Fit or a Nissan Juke or a Hyundai whatever, the jig was up.
Scion failed because Toyota has been resting on their laurels for almost 20 years at this point. If Toyota was still designing top notch cars Scion would have flourished.