Quote:
Originally Posted by Tcoat
I would love to go back in time and see the people that worked at corporate Scion back when it started and still had energy and impact. I can imagine it was pretty laid back and "bro" or "dude" could be heard in every sentence.
|
lmao, you have waay too much optimism that they put that much effort in to begin with. They hired middle aged businessmen just like they do now.
http://toyotanews.pressroom.toyota.c...rticle_id=2307
Quote:
Originally Posted by bkharmony
Jeeze - was it really? I guess I didn't notice them around back then.
|
If you lived in Texas, the Midwest, or the South your whole life I wouldn't be surprised. Bet you still hear the phrase 'jap crap'...
Quote:
Originally Posted by bkharmony
He was with Scion from day one and told me they folded for two reasons: because Toyota just didn't believe in that style of marketing anymore, and because they wouldn't improve the cars or give them anything unique to sell. Sounds about right to me.
|
imo it's always about the cars. Put whatever badge you want on it, put whatever paint job is trendy on top, if it's still the same watered down econo-box, people catch on. If it's a car worth having people catch on (see Mazda and Subaru trending up, despite relatively stagnant marketing and brand image), reliability ratings climb, journalists rank it ahead of the competition, and boom, Koreans are quickly grabbing market share.
The FR-S didn't outsell the TC because it was new and exciting, it outsold the TC because Toyota let the Celica languish and turn beige in the search for wider market appeal instead of making it the best fun budget friendly coupe it used to be that sold hundreds of thousands per year.
If the TC was in 2010 what the Celica or Corolla was in 1985 we wouldn't have an 86, but we'd have a TC worth buying.