Quote:
Originally Posted by Tcoat
I would love to go back in time and see the people that worked at corporate Scion back when it started and still had energy and impact. I can imagine it was pretty laid back and "bro" or "dude" could be heard in every sentence.
I have wondered in the past if part of the reason it failed was that they never replaced that original staff. I know they didn't exist a long time but those young "hip" people that made it a success at first may have aged just enough that they lost contact with what would attract the attention of the even younger generation. They continued to push the cars in the manner that worked in 2003 to 2008 but was no longer relevant in 2012 to 2016.
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The dealership I got my 2013 TC from and just bought my 2017 86 from has an employee they just call "Mr. Scion." He's even got a special parking spot with a "Mr. Scion Parking Only" sign. I chatted with him quite a bit. He was with Scion from day one and told me they folded for two reasons: because Toyota just didn't believe in that style of marketing anymore, and because they wouldn't improve the cars or give them anything unique to sell. Sounds about right to me.
I don't know if it was because their original staff got old (Mr. Scion is in his late 40s/early 50s), or the brand just didn't get the support to make it successful. He told me they quit doing sponsorships and any kind of events and just basically quit marketing. That dog won't hunt.
Mr. Scion sells Toyotas now and hates it. But he did help out with my FRS... I mean 86.