Quote:
Originally Posted by bkharmony
IIRC the move happened around the same time Lexus was created to be the upscale badge. The idea was to have three brands in America; a youth brand, a family brand, and a luxury brand.
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Lexus was created in the late '80s, roughly the same time as Acura because the Japanese manufacturers were putting in enough effort to fight the luxury brands like BMW and Mercedes, but nobody would buy them because of the badge. A ~$20k Honda or a BMW (at the time) wasn't even a choice for most people when 'jap crap' was still the common mentality. That changed after people saw how good '80s Japanese cars were as they decimated everyone else in durability through the '90s.
*insert the million mile Lexus meme*
Scion was founded in 2003.
I agree with everything else you said.