Quote:
Originally Posted by wu_dot_com
i just hope toyota dont shoot them self in the foot again by branding it a Scion. we all know that Scion dont have high-end or quality cars.
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Trust me, I never liked the Scion brand itself especially the tC (it's a Honda/Si thing). But I couldn't knock them on reliability and resale value, people have been getting good money on their trade-ins and Scion has been rated pretty highly in reliability in the past years.
That being said, the Toyota brand is pretty boring now. Even the Toyota engineers and execs have admitted it (look at the Wheels magazine feature) and trying to do something about it. The only 'Toyota' I would even consider is the new Camry SE black on black leather with the BBS tires and LED fogs. That think looks pretty sick and luxury inside.
Lexus is their high-end brand and that's not going to change anytime soon.
That being said, I've been on the fence on rebadging my FR-S and I think I'm going to do it next month. Even if I can't replace the Scion part on the steering wheel, I'll still do the wheel caps and front/rear emblems along with taking off 'FR-S'.